With a background in global marketing, Thom has held Directorships and VP roles in a wide range sectors including Healthcare, FMCG, Drinks, Media, Entertainment, Leisure, Technology and Marketing Services.
Thom forged his International career with progressive blue-chip companies including GSK, Fosters Brewing Group, Diageo and Walt Disney.
In recent years, he has worked in Management Consultancy, introducing innovative techniques to improve the marketing ROI in a number of the world’s leading multinational corporations including Unilever and Tesco.
Thom is credited with co-founding NeuroCo, the world’s first NeuroMarketing agency of its kind, and conceived an integrated methodology combining brain-scan Neurometric, Biometric, Eye-tracking and Qualitative Research to Brands, NPD and Marketing Communications.
Having sold NeuroCo in 2009 to Silicon Valley start-up, NeuroFocus, Thom joined forces as their MD in Europe to launch the business across the Continent. NeuroFocus Inc. was then fully acquired by Nielsen in May 2011.
In Autumn 2012, he founded NeuroStrata as an Independent Advisory and Consultancy business, specializing in Neuro-metric, Bio-sensory and Implicit techniques. The aim of NeuroStrata is to aid clients in navigating this new area and in generating, then commercially applying neurological and emotionally-derived insights to improve brand, service and experiential performance.