Neurostrata’s Thom Noble will be chairing a panel discussion on the power of audio at this Warc’s 2014 MAP conference on 11th March.
Sound is an extraordinarily potent tool. It almost effortlessly shifts mood and mind-state. Yet without doubt sound is the poor commercial relation compared to vision. In a lively panel session, four specialists will:
- Explore the hidden power of sound, from its ability to change decisions and influence behavior
- Debate the latest techniques to deepen consumer engagement with sound
Chaired by Thom Noble, Founder, NeuroStrata
Mark Barber, Planning Director, Radio Advertising Bureau
Paul Burke, Founder, Paul Burke Radio
Mark Hatwell, Head of Client Strategy, Global Radio