Darren’s new book – Neuro Design – is now available. Published globally by Kogan Page, it covers the theory and application of neuroscience and psychology to design.
The book covers a number of the key themes in neuro design, including how to make designs feel more intuitive, how first impressions work, and how to make designs more emotionally engaging. The theoretical background (science research) behind each subject is explained in clear English, and then ways to apply the ideas are suggested. The concepts would be relevant to anyone who works with commercial design, including planners, marketers, and designers who work in advertising, package design, product design or who design for the web.