NeuroStrata have found small changes in packaging design can affect how many people find packs in store. A key component of NeuroStrata’s packaging framework is Findability. With our strategic partners, Paravizion (www.paravizion.com) and Cloud Army (www.cloud.army), […]
Darren’s new book – Neuro Design – is now available. Published globally by Kogan Page, it covers the theory and application of neuroscience and psychology to design.
The book covers a number of the key […]
Berlin Nov 2015 Launch:
Together with its partner, pioneering cgi design agency, Saddington Baynes, NeuroStrata launches Engagement Insights™ to the auto industry’s creative, design and innovation teams.
Engagement Insights™ provides a daily testing capability to evaluate and optimise emotive response and impact […]
Darren’s new book – ‘Decoding the Irrational Consumer’ – is now available. Published by Kogan Page it is a guide to both the theories and methods of NeuroMarketing.
The book covers all the main tools […]
NeuroStrata are already steeped in marketing, design and creative credentials, but through our Associate network we have ready access to specialists in many of the areas in which we operate.
To add to our growing […]
Warc Webinar: How to make the most of neuro techniques
Tuesday 30th September at 3pm British Summer Time / 2pm Greenwich Mean Time / 10am Eastern Daylight Time
Transformational changes and new techniques have enhanced neuro insight generation and application. […]
Neurostrata founder and CEO Thom Noble will be speaking at Terrapinn’s ‘Neuromarketing Briefing’ in London on June 26th.
Thom’s presentation (at 9.10-9.40 am) is titled ‘Understand what makes consumers buy products’ and will cover:
What we know […]
NeuroStrata adds another layer: Neuro-Sonics
NeuroStrata, the innovative global neuromarketing consultancy and advisory business, is adding another strand to its increasing range of disciplines, by launching its neuro-sonics unit.
Thom Noble, NeuroStrata’s Founder has announced […]
Neurostrata’s Thom Noble will be chairing a panel discussion on the power of audio at this Warc’s 2014 MAP conference on 11th March.
Sound is an extraordinarily potent tool. It almost effortlessly shifts mood and […]
Neuroscience in Practice. The Definitive Guide for Marketers
18 Page Comprehensive Feature. Admap March Issue. Available now from WARC/ Admap. For Extract see http://tinyurl.com/bpe9a7r
Thom Noble, pioneer in NeuroMarketing and founder of NeuroStrata, examines how consumer neuroscience […]