media 2

Warc’s Measuring Advertising Performance .    12 – 13 March, 2013. London, UK

Digital technologies are revolutionising business and shaping a new society. Marketing and research professionals play an essential role in investigating how these new tools are changing the way people interact with brands – and whether they truly add value. Translating digital insights into marketing impact is crucial to success. Over two days, MAP 2013 will focus on the ‘real-world’ commercial application of both core and new-wave techniques to address specific communications questions and challenges.

Thom Noble presents a look at how new techniques in NeuroMetric, BioMetric and PsychoMetric (Implicit testing) can provide fresh,  new and more meaningful and emotionally driven insights from advertising research. He highlights how leading clients are already using these new techniques to strengthen brand propositions, enhance creativity and media planning in order to deliver more powerful and effective communication and experiences.