Neurostrata’s Thom Noble will be chairing a panel discussion on the power of audio at this Warc’s 2014 MAP conference on 11th March.

Sound is an extraordinarily potent tool. It almost effortlessly shifts mood and mind-state. Yet without doubt sound is the poor commercial relation compared to vision. In a lively panel session, four specialists will:

  • Explore the hidden power of sound, from its ability to change decisions and influence behavior
  • Debate the latest techniques to deepen consumer engagement with sound

Chaired by Thom NobleFounderNeuroStrata
Mark BarberPlanning DirectorRadio Advertising Bureau
Paul BurkeFounderPaul Burke Radio
Mark HatwellHead of Client StrategyGlobal Radio