NeuroStrata have found small changes in packaging design can affect how many people find packs in store. A key component of NeuroStrata’s packaging framework is Findability. With our strategic partners, Paravizion (www.paravizion.com) and Cloud Army (www.cloud.army), we have created a new capability to assess how quickly and accurately packs can be found on shelf. Clients can understand % accuracy and how quickly their packs can be found among competitors. As part of the new approach, clients can also understand which packs were mistakenly selected – something we have termed Misattribution. This is an important diagnostic and in particular is really important for those assessing copycat brands and the potential impact on leading Brands.

Read more (LinkedIn)