NeuroStrata have found small changes in packaging design can affect how many people find packs in store. A key component of NeuroStrata’s packaging framework is Findability. With our strategic partners, Paravizion (www.paravizion.com) and Cloud Army (www.cloud.army), we have created a new capability to assess how quickly and accurately packs can be found on shelf. Clients can understand % accuracy and how quickly their packs can be found among competitors. As part of the new approach, clients can also understand which packs were mistakenly selected – something we have termed Misattribution. This is an important diagnostic and in particular is really important for those assessing copycat brands and the potential impact on leading Brands.
